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Table of Contents
Snap Audience Match (SAM) is a targeted advertising service that allows businesses to import information or “identifiers” about leads and customers (such as email and phone number) to retarget them via ads on Snapchat.


This integration allows you to insert users into Snap Audience Matching segments.

Initial Setup

After selecting Snapchat from our Destinations catalog, you will be prompted to initiate an OAuth flow.Click this button to start the flow: Authorize Hightouch to access your Snap account: You should be directed back to Hightouch and see this success message: After connecting your Snap account, select the Snap business organization you would like to use with Hightouch: You will be able to select an ad account when you configure a sync.

Audience Segment

Hightouch supports automatically creating a new segment for your sync. You can specify a custom name for this segment, or Hightouch will use the name of the model.Here, the model name Audience 1 will be used as the segment name: You can also specify a custom retention period for the segment. Snapchat's default is 9,999 days. A custom value can only be set when the segment is first created. If you want to set a new retention period, you will have to create a new sync.

Sync Mode

This integration supports Segment mode. New users will be inserted into the Snap audience segment. Users that are removed from the model will be removed from the segment.

PII Hashing

Snap requires identity information to be normalized and hashed using a SHA256 hash. Enable PII hashing if you wish for Hightouch to normalize and hash these values for you. Disabling PII hashing will require you to do this yourself.