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Documentation/Destinations/Mailchimp
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Documentation

Mailchimp

Table of Contents
Overview
Mailchimp is a marketing automation platform used by millions of small and medium-sized businesses. Mailchimp enables you to run automated email campaigns as well as send personalized email broadcasts.

Overview

This integration allows you to sync users between your sources and a Mailchimp audience.

Initial Setup

To find the data center and API key, navigate to the Mailchimp Dashboard.To find the data center, look at the prefix for your admin dashboard URL.To find your api key navigate to admin.mailchimp.com/account/api/Go down to the section Your API Keys, and press the Create A Key button if none exist. Otherwise, you'll see your API key in the table.

Syncing Mailchimp Contacts

Hightouch supports syncing to the following Mailchimp resources:
  • Audience Members
Hightouch requires an existing audience in Mailchimp to sync audience members.

Sync Modes

This integration supports Upsert mode.In the Upsert mode, new users will be inserted into Mailchimp and all attributes will be kept up-to-date within Mailchimp.

Record Matching

Records can be matched from your source to your Mailchimp workspace by your Mailchimp Audience Member Email in the Upsert mode.

Field Mapping

You can sync columns from your source to Mailchimp's default and custom merge fields. Hightouch automatically detects existing merge fields from your Mailchimp audience.You can add custom merge fields in your Mailchimp dashboard from the Settings page dropdown and selecting Audience fields and *|MERGE|* tagsOnce on the Audience fields page you can drop to the bottom of the page and hit the Add A Field button to create a custom merge field.

Delete Mode

You can choose what Hightouch's behavior is when records leave the query result set. The default is doing nothing, but you can also set Hightouch to archive or permanently delete the Mailchimp audience member on record exit.
  • ARCHIVE : Unsubscribe a user from your Mailchimp audience, but do not delete the record. Archived members can be re-added at a later date.
  • DELETE : Permanently remove an audience member and delete their information. This action cannot be undone, and the user cannot be re-added to the list at a later date.