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Documentation/Destinations/Google campaign manager

Google Campaign Manager

Table of Contents
Campaign Manager 360 (CM360) is Google’s unified platform for advanced ad-serving, measurement, and reporting.


Use OAuth to connect Google Campaign Manager by navigating to Destinations > Create New > Google Campaign Manager.First click "Connect a Google Campaign Manager account", log in with your Google account, and click "Allow". You should then see this message in the Hightouch UI:You would need to have access to at least one profile and one advertiser in Google Marketing Platform to sync data.

Select Profile

Hightouch allows you to choose which profile to sync conversion data to.

Syncing Offline Conversions

Floodlight Activities and Configuration

Each conversion should be associated to a floodlight activity and a specific configuration. Our syncs provides a dropdown to select which activity is attached to all conversions, or you can select a column for an activity Id and another for the configuration Id, if you prefer to upload conversions from different activities in a single sync.

Field Mapping

You can sync columns from your source to Google's fields. Be aware that only one user identifier could be provided:
  • Encrypted user identifier
  • Mobile device identifier
  • Encrypted user identifier candidates
  • Google Click identifier
  • Match identifier
  • Display Click identifier
For more information, please check the Google Campaign Manager documentation.